Burger Joint is a burger fast-food restaurant, which is the newest of the five stores of the Burger Joint restaurant chain in Athens. Due to the age of the existing chain of stores, we were asked to design from scratch the new corporate identity of the store (flagship store) with the same purpose as the beginning of the redesign of the rest of the stores located in Glyfada, New Smyrni and Karytsi square.
The Burger joint store is located in Paleo Psyhiko in the ground floor of a shopping mall .
Because of the new brand identity that has been designed in the flagship store of Karytsi square, a New York Brooklyn basement aesthetic with arches and bricks was decided upon.
The walls were shaped in such a way as to resemble weathered walls due to the humidity of New York's basements. For living rooms, the solution of large sofas and individual booths of the classic American dinning rooms of the 60s was chosen. Custom lighting fixtures were designed and placed above the tables while a bar was placed on the left side of the store.
All the furniture is custom made, designed by the architectural team of ZitaTeam.
Paleo Psyhiko - Athens